Salehe Bembury continues to work closely with Crocs and the latest is the Horchata Crocs made with the help of Lou Adler. The new Pollex clog colorway gets a light beige tonal look that represents the sweet milk drink. Horchata is made from rice milk with vanilla and cinnamon, which gives the beverage a milky light brown tone.
The shoes dropped on June 15th and the launch is part of the designer's Be a Spunge website. Bembury also notes that fans should sign up for the mailing list for any upcoming release. Lou Adler stars in the new campaign and is a Crocs wearer, famous producer, and veteran dresser. The campaign sees him styling the shoes with bright orange socks.
Image Credit: @salehebembury, Sandbox Studios
What's Driving This Trend
- Dynamic Perforated Sandals
- Opportunity for innovative shoe brands to create comfortable and stylish sandals with dynamic perforated designs.
- Collaborative Designer Partnerships
- Disruption potential for fashion brands to collaborate with designers to create unique and limited edition footwear collections.
- Personalized Mailing Lists
- Opportunity for brands to leverage personalized mailing lists to enhance customer engagement and notify them about upcoming releases.
Who This Affects Most
- Footwear
- Innovation potential for footwear industry to explore new materials, designs, and collaborations to meet evolving consumer preferences.
- Fashion
- Disruption opportunity for fashion industry to embrace designer collaborations and limited edition collections to attract and engage customers.
- Marketing
- Potential for marketing industry to harness the power of personalized mailing lists to drive customer loyalty and improve brand awareness.
