Hoodie Drawstring Jewelry

Hannah Jewett Makes Pullovers with Decorative Hoodie Strings

Hannah Jewett specializes in producing hooded pullovers with unique hoodie strings that hang like long necklaces on the torso. As a designer with a background in visual art and jewelry, she describes that she is most inspired by the colors and shapes from the Bauhaus, Art Deco and Memphis design movements. She says: "I got the idea by simply wanting to incorporate the forms in my art and jewelry with everyday clothing." Currently, an order for the unique hoodies can be placed by sending her a direct message on Instagram, with pieces ranging in price from about $85 to $125.

These metallic hoodie string pieces could potentially fuel a DIY project to replace lost or frayed hoodie strings.

Despite the popularity and prevalence of athleisure, many consumers are looking for ways to dress up their casual outfits with refined adornments.

Hoodie String Replacement
The metallic hoodie string pieces could potentially fuel a DIY project to replace lost or frayed hoodie strings.
Refined Athleisure Adornments
Despite the popularity and prevalence of athleisure, many consumers are looking for ways to dress up their casual outfits with refined adornments.

Industries Being Reshaped

Fashion Accessories
The unique hoodie strings present an opportunity for the fashion accessories industry to offer a range of stylish and customizable replacements.
Textile Manufacturing
The demand for unique hoodie strings could drive innovation in the textile manufacturing industry to produce more diverse and decorative string options.
SCORE
6.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 90%
Freshness 8%