The Canadian brand Reigning Champ unveiled the return of its classic hooded robes for the Fall 2015 season. The comfortable loungewear garments are designed as an alternative to athletic sweaters.
By combining the convenience of a robe, the brand has created the perfect post-workout garment. The back of the hooded robe features the brand's name "Reigning Champ." This logo is stitched onto each article using satin material and is spelled in capital letters across the wearer's shoulders. The garment's over-sized sleeves and single pocket boast the comfort of a traditional housecoat.
The re-introduced post-gym garment is available in black, grey and navy blue colors. While the comfortable clothing items are designed for athletic purposes, they can also be a great piece of loungewear that can be worn around the house.
What's Driving This Trend
- Athleisure Loungewear
- Creating comfortable and stylish loungewear pieces inspired by athletic wear for post-workout relaxation.
- Hybrid Apparel
- Blending the functionality of a robe with the style and comfort of athletic sweaters to create versatile post-gym garments.
- Branded Loungewear
- Incorporating brand logos and names onto loungewear pieces for a distinctive and fashionable look.
Who This Affects Most
- Sportswear
- Opportunity for sportswear brands to expand their offerings by creating athleisure loungewear that combines style and comfort.
- Fashion
- Potential for fashion brands to explore hybrid apparel designs that blur the lines between different clothing categories.
- Apparel Manufacturing
- Demand for creating branded loungewear with unique design elements that capture consumers' attention and loyalty.
