The Twinkie is alive and well with this homemade Twinkie recipe, courtesy of Macy's.
Pastry aficionados the world over cried foul when it was announced that Hostess, maker of the ubiquitous Twinkie declared that they were going out of business. Regardless of what fate waits for the world famous spongy pastry, you can follow these steps and have homemade Twinkies in the comfort of your own home. Or, better yet, at a friend's home where they'll have to worry about the cleanup.
The recipe itself is actually a pretty straight forward 13-step process and doesn't take too much time per batch to make. The only thing missing will be the individual plastic wrap over each one. You're on your own if you want the fully authentic, individually wrapped Twinkie experience.
Key Themes Behind This Trend
- Homemade Pastry Recipes
- Opportunity to create and market recipe books or cooking classes for homemade pastry recipes including Twinkies.
- DIY Snack Foods
- Opportunity to create and market DIY snack food kits for consumers to make and enjoy at home.
- Personalized Snack Foods
- Opportunity to create a business offering personalized versions of iconic snack foods like Twinkies, with unique flavors, shapes, or packaging.
Where This Applies
- Food and Beverage
- There is an opportunity to capitalize on the growing trend of homemade pastry and DIY snack foods in the food and beverage industry.
- Publishing
- Self-publishing or traditional publishing opportunities may arise with a new wave of homemade pastry cookbooks for Twinkies and other similar treats.
- Packaging
- The opportunity exists for food packaging companies to create eco-friendly, customizable packaging for personalized snack foods, like Twinkies.
