Functional Camp-Ready Collections

NEIGHBORHOOD's HOME OUTDOOR Capsule Focuses on Practicality

As the colder season approaches, NEIGHBORHOOD introduces a new collection entitled HOME OUTDOOR and it is comprised of a wide range of outdoor home goods and accessories. The main focus of the capsule spotlights functionality, ensuring that all of the items are ready for activities such as gardening or camping.

The pieces that make up the capsule include a ire retardant glove by the name of GRIP SWANNY, a shade trolly, waterproof extension cable reel, BBQ lighter, gas lamp, utility vest, jerry can, hatchet, and more. Notably, the utility vest comes in a selection of earthy color options including green and black. A notable piece to join the latest HOME OUTDOOR collection is the trolly as it boasts some multifunctional capabilities. In addition to its portable assistance, it has a built-in sunshade and functions as a chair.

Image Credit: Neighborhood

Functional Outdoor Collections
Opportunity for companies to create practical and versatile outdoor products that cater to specific activities like gardening or camping.
Multifunctional Home Goods
Potential to develop home goods that serve multiple purposes, such as a trolley that doubles as a chair and has a built-in sunshade.
Earth-toned Utility Apparel
Disruptive potential in the utility apparel industry to offer functional vests and clothing in earthy colors for outdoor enthusiasts.

Where This Applies

Outdoor Home Goods
Opportunity for businesses to create innovative and functional outdoor home products and accessories.
Outdoor Activity Gear
Disruptive potential in the market for outdoor gear specifically designed for gardening, camping, and other outdoor activities.
Apparel and Fashion
Industry opportunity to develop utility vests and other apparel catered to outdoor enthusiasts that prioritize functionality and earthy colors.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 13%
Freshness 10%