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iPhone-Fueled Holiday Medleys

Victoria Justice & Max Schneider Create a New Kind of Music Video

— January 15, 2013 — Special
This isn’t your traditional holiday medley -- well actually, in the musical sense, it is traditional. The video production method, however, is as inventive as it gets.

Victoria Justice & Max Schneider are the two minds behind this brilliant holiday medley, which uses several smartphones to display the entire duet. 'Santa Baby' is their song of choice, which is a great holiday carol and suits a duet well.

What makes this holiday medley amazing is the complicated coordination of several smartphones to display the video. It’s the type of camera work that is so fresh and new that its hard to figure out just how they pulled it off. The beginning of the holiday medley even states, “This video is one take with no visual effects or editing trickery.”
Trend Themes
1. Smartphone-created Videos - Creating videos through the use of smartphones is growing in popularity, revolutionizing the video production industry.
2. Multi-screen Collaborative Content - Innovative methods of combining technology and artistic creativity are leading to collaborations that utilize multiple devices, leading to new ways of making and sharing content.
3. Real-time Video Production - The use of smartphones and other mobile devices to film, edit, and publish instantaneously is leading to a shift in how video content is created, consumed, and distributed.
Industry Implications
1. Entertainment - The entertainment industry is being disrupted by new, innovative methods of content creation and distribution that utilize smartphones and other mobile devices.
2. Marketing - Marketers can benefit from smartphone-created videos and real-time video production to create more engaging and authentic promotional content.
3. Media - Digital media organizations can utilize multi-screen collaborative content to distribute content across multiple platforms and engage audiences in new ways.
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