Holiday-inspired frozen custards are arriving at Freddy's Frozen Custard & Steakburgers through a new collaboration with The Hershey Company. The partnership introduces three limited-time desserts that combine familiar candy flavors with Freddy's signature frozen custard, offering customers seasonal variations on classic sweet treats.
The Peanut Butter Blossom Cookie Concrete blends vanilla custard with cookie dough, REESE'S Peanut Butter Sauce, and HERSHEY'S Chocolate Chips. The HEATH Caramel Cheesecake Concrete combines toffee, caramel, and cheesecake, while the HERSHEY'S Snowfall Sundae features chocolate and marshmallow sauces. Available from November 4 through January 5, the collection accompanies the returning French Onion Steakburger.
For Freddy's, the collaboration creates opportunities to attract customers through recognizable candy brands and seasonal flavors. The limited-time offerings could encourage dessert purchases, while a promotional movie ticket deal provides an additional incentive for restaurant visits.
Image Credit: Freddy's Frozen Custard & Steakburgers
Why This Trend Is Growing
- Seasonal Dessert Collaborations
- Limited-time co-branded treats can turn familiar candy flavors into traffic-driving menu moments for quick-service restaurants.
- Candy-infused Custards
- Recognizable confectionery ingredients create premium frozen dessert formats that blend nostalgia with indulgent customization.
- Entertainment-tied Promotions
- Movie ticket incentives add experiential value to food launches, linking dessert purchases with broader leisure spending.
Industries Being Reshaped
- Quick-service Restaurants
- Seasonal menu partnerships provide restaurant brands with flexible ways to refresh offerings without overhauling core operations.
- Frozen Desserts
- Holiday-themed custards and sundaes expand the category through limited availability, branded inclusions, and occasion-based indulgence.
- Confectionery
- Candy brands gain new relevance beyond retail shelves when incorporated into restaurant desserts and co-promotional dining experiences.
