Looking for something different from the usual office Christmas dinner or group restaurant booking? BiteUnite is taking reservations for its holiday cooking parties and classes, where guests work alongside a chef to prepare a full meal before sitting down to enjoy it together. The sessions are available throughout November and December for corporate groups, friends and families.
Groups of 10 to 60 can choose from menus centred on pasta or sushi, with vegan and gluten-free adjustments available. Each booking includes the ingredients and a chef to guide the group through the cooking process. Prices start at $139 per person, with sessions offered in New York City, San Francisco, Los Angeles and Boston.
The format gives groups a chance to make the meal part of the evening rather than simply meeting for dinner. With several cities and menu options available, it also offers companies a ready-made choice for team celebrations across different offices.
Image Credit: BiteUnite
Key Themes Behind This Trend
- Experiential Corporate Dining
- Shared meal preparation reframes workplace celebrations as participatory social experiences, creating space for premium hospitality formats that blend entertainment, dining and team bonding.
- Chef-led Group Experiences
- Guided cooking sessions turn culinary instruction into a scalable event product, opening opportunities for hospitality brands to monetize expertise beyond traditional restaurant service.
- Inclusive Holiday Menus
- Vegan and gluten-free menu flexibility reflects rising demand for group experiences that accommodate diverse dietary needs without fragmenting the shared dining occasion.
Where This Applies
- Corporate Events
- Office holiday gatherings are shifting toward interactive formats, giving event providers new ways to package team-building, celebration and food service into one offering.
- Food Hospitality
- Restaurants and culinary spaces can extend revenue through private group bookings that use kitchens as experience venues rather than purely production environments.
- Experiential Travel
- Multi-city cooking events align with demand for localized, hands-on activities, allowing experience platforms to serve both residents and corporate travelers seeking memorable group outings.
