Universal is expanding its 2026 holiday merchandise with character-led collectibles for park visitors, led by a $95 light-up Toothless Loungefly mini backpack. The first bag of its kind for the dragon character pairs a Santa hat with glowing string lights, turning a basic carryall into part of the holiday outfit.
The Toothless line also includes a matching light-up headband. Beyond Snoggletog, Universal is adding a wreath-shaped Grinch crossbody and a $30 Bob & Tim Holiday Squishmallow, with Bob in a bear suit holding Tim. The holiday products begin reaching Universal Orlando Resort and Universal Studios Hollywood this week, with select items also sold online.
A $95 Toothless backpack moves holiday park merchandise toward the collector end of the category, where a licensed design supports a planned purchase instead of a last-minute souvenir.
Image Credit: Universal
What's Driving This Trend
- Light-up Licensed Accessories
- Character bags and headbands with integrated illumination create premium seasonal wearables that blend fashion, fandom, and park-based spectacle.
- Holiday Collector Merchandise
- Limited seasonal designs tied to beloved franchises shift souvenir buying toward intentional collecting and higher-value gift purchases.
- Character-driven Festive Drops
- Timed releases featuring recognizable mascots can turn holiday merchandise into anticipated events across parks and online channels.
Who This Affects Most
- Theme Park Retail
- Exclusive festive collectibles give park operators a way to extend guest spending beyond admission while strengthening emotional ties to attractions.
- Licensed Consumer Products
- Franchise-backed accessories and plush items support premium pricing through recognizable characters, seasonal scarcity, and cross-generational appeal.
- Fashion Accessories
- Novelty backpacks and themed crossbodies point to growing opportunities for functional items that double as expressive fandom apparel.
