Streetwear imprint Fucking Awesome recently unveiled its latest Holiday 2019 collection with a lookbook that takes on a fun theme. The editorial focuses on the aesthetics of a collage with an eclectic range of models that are wearing the seasonal designs showcased on evocative backgrounds.
The imagery highlights a series of graphic decor that can be found on the designs, staying true to founder Jason Dill's design aesthetics. The Holiday 2019 collection by the brand features outerwear selections including puffer coats, the sponsored rodeo jacket, western canvas jacket, and the MA-1 bomber jacket with reversible sensibilities. Additional items that can be found in the collection include the Scorpion sweater, cut-out tee, collage chino pants, collage club shirt, stamp logo scarf, bible case, and much more.
Image Credit: Fucking Awesome
What's Driving This Trend
- Collage-themed Streetwear
- The rise of collage-themed streetwear offers an opportunity for fashion brands to experiment with mixed media designs and targeted marketing to creative types.
- Holiday-inspired Collections
- Designers and retailers can leverage holiday-inspired collections to create a sense of occasion and excitement around their brand, while giving consumers something new to look forward to each year.
- Reversible Clothing
- Reversible clothing designs, like those featured in Fucking Awesome's Holiday 2019 collection, offer consumers a convenient two-in-one option and can appeal to those looking for versatile and sustainable fashion choices.
Who This Affects Most
- Fashion
- The fashion industry can capitalize on the trend of collage-themed streetwear and holiday-inspired collections to create unique designs that appeal to targeted audiences, while also experimenting with reversible clothing options.
- Retail
- Retailers can incorporate holiday-inspired collections into their marketing strategies to boost sales during the holiday season and create a sense of excitement around their brand.
- Sustainability
- Reversible clothing designs, like those featured in Fucking Awesome's Holiday 2019 collection, offer a sustainable option for consumers who are looking for versatile and eco-friendly fashion choices, presenting an opportunity for the sustainable fashion industry.
