The world’s first amphibious ice cream van, the HMS Flake 99, has already made its maiden voyage and marked the begining of National Ice Cream Week that will end on 5 June, 2011.
This remarkable sailing soft serve truck is an unsual creation by Frederick's, a well-known company that makes delicious Cadbury’s ice cream. HMS Flake 99 has a top speed of five knots on water and features a chime that plays Rod Stewart’s ‘We are Sailing.’
The amphibious ice cream van has sailed the River Thames and is planning to sail across the English Channel and reach the canals of Venice to give a summer treat. Check the video of the world’s first amphibious ice cream vehicle out here and refersh yourself.
What's Driving This Trend
- Amphibious Ice Cream Vans
- Disruptive innovation opportunity: Develop more amphibious food trucks to provide unique experiences and reach customers in unconventional locations.
- Floating Soft-serve Trucks
- Disruptive innovation opportunity: Create floating food trucks that offer a variety of frozen treats in waterfront areas and tourist destinations.
- Sailing Ice Cream Vehicles
- Disruptive innovation opportunity: Design ice cream vans that can travel by waterways, increasing their accessibility and customer reach.
Who This Affects Most
- Food Truck
- Disruptive innovation opportunity: Transform traditional food trucks by incorporating amphibious capabilities to attract customers in coastal areas and lakeside events.
- Tourism and Hospitality
- Disruptive innovation opportunity: Introduce floating dessert trucks as a unique attraction for tourists in beach towns, lakeside resorts, and waterfront destinations.
- Frozen Dessert Manufacturing
- Disruptive innovation opportunity: Develop specialized frozen dessert production techniques and equipment tailored for floating trucks, providing quality products in unique settings.
