When it comes to shopping for a new swimsuit, most of the time women just want to feel like they have a lot of options; the H&M Summer Season Swimwear ad campaign focuses on that. It showcases a range of designs that will resonate with just about any woman. Whether that means going sweet and simple with a ruffled white bikini or letting out one's inner animal with a leopard print number, this Swedish brand has people for beach days and hot vacations.
The H&M Summer Season Swimwear ad campaign stars homegrown model Kelly Gale. The brunette beauty follows in the footsteps of Gisele Bundchen, who was just captured in H&M's Effortless Summer campaign. The Victoria's Secret stunner holds her own though for this photoshoot.