The H&M Summer 2014 ad campaign takes on femininity and romance in the form of lace, sheer fabrics and flowing dresses. What makes the most recent collection even more feminine and romantic is the strict adherence to an ivory and eggshell palette. Since there are a few months before labor day, women should embrace the shades of white while they can.
Starring model Mirte Maas, the H&M Summer 2014 ad campaign was shot in studio against a matching white backdrop. Interestingly, the crisp looks are tempered by the relatively messy background. Yet this simply gives the outfits more of a relaxed, bohemian vibe about them. Perfect for the hot season, the elegant ensembles have been accessorized with a wide visor, simple sandals and tasseled earrings. Vacation has never been more inviting.