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Paisley-Printed Sporty Lookbooks

The H&M Spring 2014 Collection for Men is Vibrant and Elegant

— February 12, 2014 — Fashion
If you're getting your wardrobe ready for the upcoming spring and summer months, look no further than the H&M Spring 2014 collection for men.

All about soft, earthy colors and fine cuts, the casual spring look is perfected in the H&M Spring 2014 collection, which mixes elegant cuts with sportswear. And of course there's the prints; the whole collection is textured and colorful, using paisley and abstract nature prints to really add some pizzazz to the collection.

Featuring flight jackets, parkas, spring coats, blazers, shirts and shorts, the collection is relaxed yet crisp. Using spring hues such as white, navy and khaki -- with a dash of pink and yellow -- and soft fabrics like cotton and linen blends, the collection exudes a modern sporty look.
Trend Themes
1. Soft Earthy Colors - Disruptive innovation opportunity: Develop sustainable, eco-friendly dyeing and coloration processes to meet the demand for earthy tones in fashion.
2. Mixing Elegant Cuts with Sportswear - Disruptive innovation opportunity: Create versatile clothing that combines the tailored look of formal wear with the comfort and functionality of sportswear.
3. Textured and Colorful Prints - Disruptive innovation opportunity: Integrate advanced printing technologies and customizable designs to offer unique and personalized prints in clothing collections.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore the use of sustainable fabrics and ethical manufacturing practices in the fashion industry.
2. Dyeing and Coloration - Disruptive innovation opportunity: Develop innovative techniques to achieve vibrant and long-lasting colors in textiles while minimizing the environmental impact.
3. Printing and Design - Disruptive innovation opportunity: Combine traditional printing methods with digital technologies to enable on-demand printing and customization options for fashion designers.
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