The H&M Magazine 'My Vacation' editorial is camera-happy and for good reason. It captures model Emily DiDonato as she enjoys the sights and sounds of Tulum, Mexico. Embracing the Central American destination, she is dressed in a stylish wardrobe of bohemian swimsuits and coverups that should inspire her to take more selfies than landscape shots. Granted, she has photographer Emma Summerton to help with that.
Appearing in the latest issue of the Swedish brand's publication, the H&M Magazine 'My Vacation' editorial is sure to get people pumped not only for summer, but for summer holidays. Of course, these same people will want to have stylist Julia von Boehm on hand to perfect their summer wardrobe. At least they can begin with this photoshoot.
Key Themes Behind This Trend
- Boho Swimsuit Fashion
- Opportunity for fashion brands to create bohemian-inspired swimsuits and cover-ups for trend-conscious consumers.
- Travel-inspired Editorials
- Potential for magazines and online publications to create vacation-themed photoshoots that inspire summer holiday planning.
- Collaborations Between Models and Photographers
- Possibility for brands to explore partnerships between models and photographers to create visually stunning and on-trend editorial content.
Where This Applies
- Fashion
- Fashion brands can tap into the boho swimsuit trend to develop new collections and attract fashion-forward consumers.
- Publishing
- Magazines and online publications can benefit from creating travel-inspired editorials to engage readers and drive summer holiday content.
- Photography
- Photographers can explore collaborations with models and brands to create captivating editorial photoshoots that align with current fashion and lifestyle trends.
