H&M's Fall 2009 Menswear Has a Hard Edge in Cafe Magazine
Marissa Brassfield — July 19, 2009 — Fashion
References: andreassjodin.se & thefashionisto
This gritty photo set is part of an advertorial for H&M's Fall 2009 menswear collection that photographer Andreas Sjödin shot for Café Magazine.
With a bold mix of textures, layers and colors, H&M's Fall 2009 menswear is edgy and filled with attitude--a welcome change from the more effeminate menswear collections we've seen strutting down Fall 2009 runways.
Implications - The male fashion consumer who desires a messier, unmade aesthetic will find that these dirty, gritty and distressed styles work effectively to channel his inner rebel. Just coming out a recession, many consumers are hesitant to don the restrictive slick suits and polished pieces of past seasons; they want rebellious pieces that will illustrate their current anarchistic mindsets.
With a bold mix of textures, layers and colors, H&M's Fall 2009 menswear is edgy and filled with attitude--a welcome change from the more effeminate menswear collections we've seen strutting down Fall 2009 runways.
Implications - The male fashion consumer who desires a messier, unmade aesthetic will find that these dirty, gritty and distressed styles work effectively to channel his inner rebel. Just coming out a recession, many consumers are hesitant to don the restrictive slick suits and polished pieces of past seasons; they want rebellious pieces that will illustrate their current anarchistic mindsets.
Trend Themes
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Gritty Menswear — Opportunity for fashion brands to cater to male consumers looking for edgy and rebellious styles.
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Mix of Textures — Opportunity for textile and fabric industries to develop innovative materials for creating layered and textured clothing.
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Unmade Aesthetic — Opportunity for beauty and grooming businesses to create products that enhance a messy and effortless look.
Industry Implications
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Fashion — The fashion industry can tap into the demand for gritty and rebellious menswear styles.
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Textile — The textile industry can innovate by exploring new materials and techniques to create textured fabrics.
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Beauty & Grooming — Beauty and grooming businesses can develop products that help achieve an unmade aesthetic.
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