French fashion label Hélas launches the latest Spring 2019 collection, debuting through a captivating lookbook that takes place in Barcelona. The concept that it adopts is to captivate the beauty that lies within ruins, which is informed with the backdrops of the editorial photos.
The Spanish backdrop is beautifully rundown and it fuses perfectly with the seasonal offerings. The range features a selection of caps, tracksuits, and tees, boasting colorful hues and relaxed silhouettes. The new range is made up of new fabric materials and print designs, with the spotlight hitting the tracksuit jackets as it is constructed from checked cotton materials blended with nylon. The shirts and hats are complete in color-blocking accents with a palette of green, red, and orange, offset with black or white.
What's Driving This Trend
- Color-blocked Streetwear
- Opportunity for bold, contrasting color palettes in streetwear designs.
- Textured Fabric Combos
- Innovative use of checked cotton and nylon mixes in tracksuit jackets could be applied in other clothing categories.
- Rustic Urban Backdrops
- Opportunity to use rundown urban locations as unique backdrops in fashion photography.
Who This Affects Most
- Streetwear
- Streetwear brands could explore innovative use of color-blocked accents and textured fabric mixes to stand out in a crowded market.
- Fashion Photography
- Photographers could experiment with using rustic urban backdrops to create unique and captivating fashion editorials.
- Fabric Manufacturing
- Textile manufacturers could explore new fabric combinations and blends to create innovative products for the fashion industry.
