Not sure which bar to hit up in Brooklyn tonight? 'What's the Vibe Like' calls pretentious hipster bartenders in Williamsburg, Brooklyn for an in-depth look at "what the vibe is like" during off-peak bar hours. The questions are legitimately hilarious, ranging from who is currently playing at the arcade game, to how many single girls are sitting at the bar.
'What's the Vibe Like' blows traditional reviewing sites like yelp or nymag to the next level and completely out of the water. Currently, 10 Williamsburg bars have been reviewed (or pranked) with the possibilities being endless, considering the amount of new bars that have been recently opened in Brooklyn. It's also a good way of knowing whether or not your local bartender is a prick or not.
What's Driving This Trend
- Prank Calling Bars
- The trend of prank calling bars for an in-depth look at the atmosphere during off-peak hours presents an opportunity for disruptive innovation in the entertainment and social networking industries.
- Alternative Bar Reviews
- The trend of using unconventional methods like 'What's the Vibe Like' to review bars disrupts the traditional review sites and offers opportunities for innovation in the hospitality and technology industries.
- Hipster Culture Satire
- The trend of satirizing hipster culture through platforms like 'What's the Vibe Like' opens up disruptive innovation opportunities in the media and entertainment industries.
Who This Affects Most
- Entertainment
- The prank calling bars trend presents disruptive innovation opportunities in the entertainment industry, such as developing new interactive entertainment experiences.
- Hospitality
- The alternative bar reviews trend offers opportunities for disruptive innovation in the hospitality industry, such as creating unique rating platforms or incorporating social media into the reviewing process.
- Media
- The satirizing hipster culture trend creates opportunities for disruptive innovation in the media industry, such as producing satirical content targeting other cultural subgroups.
