Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Luxe Hip-Hop Sneakers

Giuseppe Zanotti's Elegant Offering is a Collaboration with Rae Sremmurd

— May 27, 2019 — Fashion
A pair of luxuriously elegant hip-hop sneakers is the result of a creative partnership between high-end Italian brand Giuseppe Zanotti and rapper duo Rae Sremmurd.

The new footwear boasts two versions of the upper — one has a canvas upper that is accented by a scaly midsole, while the other features croc-textured leather. A brand-new silhouette is spotlighted. Dubbed the 'Blabber,' the aesthetic of the hip-hop sneakers is not divergent from Giuseppe Zanotti's usual approach to fashion. In addition, the collaborators make the footwear available in high-top and low-top models for both men and women.

The release of the hip-hop sneakers is marked by an "energetic video [...] that is part fashion film, part music video." Starring Rae Stremmund, the campaign cleverly advocates for fashion-forward mindsets and individuality.
Trend Themes
1. Collaborative Fashion - Giuseppe Zanotti partnering with Rae Sremmurd shows an opportunity for brands to collaborate with musicians, creating products that emphasize individuality and fashion.
2. Luxury Streetwear - The blend of high-end materials and edgy design featured in the hip-hop sneakers signify the potential for a new market of luxury streetwear, catering to the demand for trendy yet luxurious clothing.
3. Creative Footwear - The Blabber, a new and unique shoe silhouette, presents opportunities for footwear companies to innovate and explore fresh designs that cater to different consumer tastes.
Industry Implications
1. Fashion and Music - The collaboration between Giuseppe Zanotti and Rae Sremmurd highlights the intersection of fashion and music industries, paving the way for future partnerships between these two sectors.
2. Luxury Fashion - The luxurious materials and high-end branding with the hip-hop sneakers present opportunities for luxury fashion companies to tap into the growing demand for trendy luxury items among younger consumers.
3. Footwear - The introduction of a new shoe silhouette presents opportunities for the footwear industry to continue to innovate and create fresh designs that appeal to different consumer segments.
4.6
Score
Popularity
Activity
Freshness