Emerging Icelandic designer Arnar Mar Jonsson launches his Spring/Summer 2019 collection which is characterized by fashion-forward high-performance apparel. For the construction of the silhouettes, the creative taps into his native roots and extracts the underrated character of Iceland -- a location that is becoming ever more popular with travelers. British emphasis is subtly integrated into the design of the high-performance apparel as Arnar Mar Jonsson references the fashion dynamics of London -- the city he is currently based in.
The palette for the Spring/Summer 2019 collection is kept relatively neutral with occasional hits of color. This adds to the overall sophistication of the pieces. Moreover, Arnar Mar Jonsson makes use of functional materials for his high-performance apparel, including "Italian cotton-blend waterproof fabric with optic fibers," allowing the fit to be better and the aesthetic more "ghostly."