HIDDEN.NY Debuts a Footwear Collection with Suicoke for the Winter
Kanesa David — December 22, 2022 — Fashion
HIDDEN.NY taps Suicoke for its new capsule, sharing a winter-ready release that prioritizes comfort and functionality throughout the seasons. The capsule, which spotlights the ‘BOWER-evab’ and the ‘RON-M2ab-MID,’ sees the iconic silhouettes transformed using HIDDEN.NY’s signature beige and green color scheme. Both shoes have weatherproof construction, a premium mixture of comfortable materials, and a natural color palette.
On December 23 at 12 p.m. EST, the HIDDEN.NY x Suicoke shoes will be made available in the Hidden Holiday Store, which for the first time, will be open for 48 hours. Along with new collaborations, updated styles, and many other special goods, the drop will also feature old footwear favorites from Suicoke to celebrate the holiday season.
Image Credit: Suicoke, hypebeast, suicoke
On December 23 at 12 p.m. EST, the HIDDEN.NY x Suicoke shoes will be made available in the Hidden Holiday Store, which for the first time, will be open for 48 hours. Along with new collaborations, updated styles, and many other special goods, the drop will also feature old footwear favorites from Suicoke to celebrate the holiday season.
Image Credit: Suicoke, hypebeast, suicoke
Trend Themes
1. Comfortable Footwear - The trend of prioritizing comfortable and functional shoes that can withstand various seasons should be capitalized on by footwear companies.
2. Natural Color Palettes - Using natural and subdued color palettes like beige and green can attract consumers who prefer a more earthy, timeless aesthetic.
3. Weatherproof Construction - Creating footwear with weatherproof construction can attract consumers who prioritize durability and functionality in their shoe wear.
Industry Implications
1. Footwear - Footwear companies must prioritize functional and comfortable shoes that also meet consumers' durability and aesthetic standards.
2. Fashion - Fashion brands can create clothing and accessories that coordinate with natural, subdued color palettes in footwear.
3. Outdoor Industry - Outdoor retailers can explore creating footwear that prioritizes weatherproof construction and durability for consumers in outdoor environments.
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