Unless they are retro household kitchen, stoves pretty much all look the same, but not anymore with a series of 'Hi-fire' stoves by Fernando Silva. Silva, a Brazilian designer, envisions this compact stove to be used in small spaces with single or a small number of occupants.
'Hi-fire' stoves feature a transparent door that opens horizontally. It is more ergonomic than standard cooking stoves and is safer to use and easier to clean.
Implications - This very practical product targets a very specific niche market of consumers- the single crowd. Businesses can market their products and campaign to emphasize the fact that these products are made for singles creating a sort of inner group which empowers them and ultimately persuades them to purchase their products.
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