Maria Loks is the star of Hexeline‘s latest ad campaign -- a moody image series that juxtaposes home decor items like potted plants and furnishings with portraits of feminine and bohemian fashions.
The Hexaline Fall/Winter 2015 ad is lensed by Marcin Kempski and highlights an eclectic wardrobe that is handpicked by stylist Maja Naskretska. Posing against a deep blue backdrop, model Maria Loks pulls off draped dresses, structured coats and sculptural hats that are both theatrical and witchy in their overall feel. She also pulls off more subdued and vintage-themed frocks that feature a floral print.
Hair styling for this juxtaposed advertorial is the work of Kacper Raczkowski who collaborates with visionary scenographer Michal Zomer -- responsible for this editorial's backdrops and prop design.
Key Themes Behind This Trend
- Juxtaposed Fashion Campaigns
- Opportunity for fashion brands to create visually striking campaigns that blend fashion with unexpected elements, such as home decor.
- Eclectic Wardrobe
- Chance for fashion designers to embrace a mix of different styles and create unique and unexpected combinations in their collections.
- Collaborative Styling
- Potential for increased collaboration between fashion stylists, hair stylists, and scenographers to create visually rich and immersive fashion campaigns.
Where This Applies
- Fashion
- Opportunity for fashion brands and designers to embrace innovative approaches to their advertising campaigns and collections.
- Home Decor
- Chance for home decor brands to collaborate with fashion brands and explore new avenues for creative expression and marketing.
- Photography and Design
- Potential for photographers and designers to experiment with juxtaposition and blend different artistic elements in their work for fashion campaigns.
