Hexaflexa Napkin packaging suggests to the consumer that the serviette inside is anything but that basic square of white fabric. Instead, designer Tina Jeler presents a six-sided cloth that's graphically enhanced by on of three schemes of geometric motifs.
The trio of possible patterns is indicated in three of the six die-cut openings of the triangular box. Jeler has printed them and framed them within the hexagonal windows. These many-edged gaps reference the shape of the cloth inside and the particular design is visible through half of the exposed honeycomb openings.
Hexaflexa Napkin packaging serves up a much more dynamic and intriguing method of presenting what are typically basic products for the dinner table. It also alludes to the visually interesting items within.