Luxury designer, Hermes has released a limited edition commemorative scarf for the 250th Anniversary of Marqui de Lafayette's birthday. The idea came from Lafayette College as a fund raising idea, as LaFayette founded the post-secondary institute.
The Hermes scarves will sell at the campus bookstore for $325 to benefit students.
Implications - Iconic brands like Hermes often attach themselves to a cause, which exemplifies corporate social responsibility and creates positive brand recognition in the mind of consumer. Though today's average adult is quite busy, consumers will always hold a certain amount of concern for the human race as a whole. Thus, displaying corporate social responsibility is key.
Hermes Supports Lafayette College
Going Like Sixty — December 6, 2007 — Social Good
References: hermes & collegefashion.net