The Hermes-Kongo scarf collaboration is the perfect example of how a major high-fashion company can co-opt something as rebellious as street art to formulate a product likely to appeal to traditional fans of both brands.
The Hermes-Kongo scarf collaboration teams the mysterious graffiti writer up with one of Europe's oldest luxury brands, and the result is marvelous. The Hermes-Kongo scarf collaboration features explosively colorful designs reminiscent of Kongo's streetwork, which are stunning if only as a radical departure from the traditional Hermes collection.
Kongo's work is well-known and respected. His graffiti spans the world, from walls in Paris, France, to New York City, to Hong Kong, all bearing the same distinct effervescent style. This is the biggest commercial collaboration of Kongo's career, and judging from the success of the design, it won't be his last.
The Hermes-Kongo scarf collaboration is available online and in stores now.
Key Themes Behind This Trend
- Street Art Fashion
- High-fashion companies can collaborate with street artists to create unique products likely to appeal to traditional fans of both brands.
- Colorful Departure
- Using explosively colorful designs can create a radical departure from traditional product lines and attract new customers.
- Luxury Collaborations
- Major luxury brands can collaborate with well-known and respected artists to create highly-desirable products with artistic appeal.
Where This Applies
- Fashion
- High-fashion companies can leverage street art collaborations to create new and unique product lines for their customers.
- Art
- Collaborating with luxury brands can provide artists with a new platform to showcase their work and reach a wider audience.
- Retail
- Incorporating colorful and artistic products into retail offerings can attract new customers and increase profits.
