This fall, luxury brand Hermes and British Liberty have collaborated to produce a limited edition selection of scarves and ties. This Hermes and British Liberty project combines Liberty's Tana Lawn classic flower print and the HermÃ¨s ex Libris logo.
From September 7 to October 18, Hermes will take over Liberty's scarf room, where 6 color variations of the scarf will be available alongside the Fall/Winter 2009-2010 collection.
Implications - Collaborations are an extremely effective way for businesses within all industries to help expand their target demographic. By collaborating with another business, your product can gain their consumer audience and better penetrate your particular industry with your a unique hybrid product.