The 'Hello My Name is Viktoria' editorial is full of personality. As though wanting to set her good foot forward when introducing herself to a whole new audience, Norwegian actress Viktoria Winge has decided to go down the playful route in order to put smiles on people’s faces. The fashion is equally quirky.
Shot by Meinke Klein for the ELLE Netherlands magazine’s March 2012 issue, the Hello My Name is Viktoria editorial beautifully showcases Winge’s acting chops. She takes on a variety of characters thanks to the expert styling of Thomas Vermeer. Clad in textured and boldly patterned pieces from fashion houses such as Haider Ackermann, Hussein Chalayan, Isabel Marant and Burberry Prorsum, her outfits were completed by fun locks by hairstylist Chiao-Li Hsu.
What Makes This Trend Stand Out
- Quirky Fashion Editorials
- Magazines and brands could collaborate to create content that embodies an eccentric vibe or humorous personality to stand out from traditional editorials.
- Personality-infused Branding
- Businesses could incorporate playful or quirky branding to make their brand memorable and distinct.
- Character-inspired Fashion
- Fashion designers could create designs that are inspired by specific characters, similar to the fashion showcased in the editorial.
Sectors Adopting This
- Fashion
- Fashion brands could take inspiration from quirky editorials to create new lines that embody playful personalities.
- Marketing/advertising
- Marketing and advertising companies could use playful or humorous branding to stand out to potential customers.
- Entertainment
- TV shows or movies could use character-inspired fashion for costumes or merchandise to enhance the character's personality.
