The punk style that Helena Greyhorse is able to capture for the 'Pretty Punk Style' editorial would even make The Clash proud. This androgynous yet sassy editorial is featured in the L'Officiel Singapore September 2013 edition.
Fashion directors Jumius Wong and Jack Wang nailed the theme of the shoot with edgy feminine choices. Having Helena Greyhorse shot in black and white was the perfect choice to accentuate the rock star vibe that she exudes so well. Chuando & Frey photographed the editorial and while the backgrounds are completely white, the ability to influence the overall setup is clearly evident. With designer labels like Marc Jacobs, Saint Laurent and Louis Vuitton being represented, the rebellious movement has truly returned.