Chic Heavy Bangs

Abbey Lee Kershaw Goes Retro With Rocker Hair for Vogue Nippon

Vogue Nippon is helping bring back heavy bangs thanks to Abbey Lee Kershaw who made the retro rocker hairstyle look oh-so-chic in the editorial, Sweet Child of Mine.

After celebs like Zooey Deschanel, Kate Moss, Liv Tyler, Jlo and Jessica Alba started sporting heavy bangs, more people dared to adopt this look for their own manes, which is a big step as this hairstyle was considered on the, well, fringe, for the last decade or so.

The Vogue Nippon Sweet Child of Mine shoot was photographed by Terry Richardson, Abbey Lee Kershaw was styled by George Cortina and makeup and hair were done by Mark Carrasquillo and Jimmy Paul respectively.

Heavy Bangs
Opportunity to create innovative hair products and styling tools for achieving and maintaining heavy bangs.
Retro Rocker Hairstyle
Potential for creating a line of styling products and tutorials focused on recreating retro rocker hairstyles.
Revival of Fringe Hairstyles
Disruptive opportunity for hair salons and stylists to specialize in fringe hairstyles and cater to the growing demand.

Who This Affects Most

Haircare Products
Innovative haircare brands can capitalize on the trend by creating products tailored to maintaining and styling heavy bangs.
Fashion & Beauty Magazines
Opportunity for fashion and beauty magazines to feature tutorials and guides on achieving retro rocker hairstyles and fringe haircuts.
Hair Salons
Hair salons can tap into the trend by offering specialized services and expertise in retro rocker hairstyles and fringe haircuts.
SCORE
6.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 95%
Activity 94%
Freshness 8%