See's Candies created a special heart-shaped chocolate box that puts a modern spin on a classic design. According to the James Beard Foundation, it was in 1861 that the first heart-shaped box of chocolates for Valentine's Day was introduced. As such, 2021 marks the 160th anniversary of heart-shaped Valentine's Day boxes, as well as the 100th anniversary of See's Candies.
The Centennial Heart Tin is printed with a story inside of its lid that shares details about the 50s-inspired artwork adorning the collectible packaging. The Centennial Heart Tin was inspired by 1950s wrapping paper used in-store by See's Candies and it contains an assortment of decadent chocolates, including the all-new Milk Raspberry Heart Truffle. This decadent treat pays tribute to 100 Valentine's Days with Sees with signature milk chocolate, berry buttercream and dark chocolate chip pieces.
What Makes This Trend Stand Out
- Heart-shaped Valentines Boxes
- Opportunity for companies to create unique, modern designs for a classic Valentines Day tradition.
- Collectible Packaging
- Creating collectible packaging can add value to a product and provide an opportunity for limited edition releases.
- Anniversary Celebrations
- Celebrating major milestones or anniversaries can provide opportunities for product special editions and marketing.
Sectors Adopting This
- Chocolate and Confectionery Manufacturing
- There is potential for innovation in product design, packaging, and flavors in the chocolate and confectionery industry.
- Retail
- In-store displays and promotions can be created around limited edition or commemorative products to increase sales and customer engagement.
- Printing and Packaging
- Creating unique, eye-catching packaging that complements a product can provide opportunities for companies in the printing and packaging industry.
