HealthRally is a new San Francisco-based startup that makes achieving your fitness goals financially rewarding. HealthRally lets people share their fitness or health goals with others who in turn pledge their financial and moral support.
Users of HealthRally begin by setting a goal and a deadline. Friends and family members can then donate money and words of encouragement to the user to help them along their way. If the deadline is met in time, the user gets to keep all of the cash pledged to them. Crowdsourced fitness encouragement is becoming more and more popular, as is paying people to stick to their exercise goals. With the rising costs of healthcare, it makes sense to spend a little money now to help people live healthier than spend more later when they fall ill due to their unhealthy choices.