The HealthPoint Services 'WaterFirst' model attempts to be a holistic attempt at offering health care services to middle-class households in India's rural areas. The way it works is that those who go to HeathPoint to access potable water also have the opportunity to buy other health-oriented products such as condoms, sanitary pads and vitamin supplements. The idea is to combine the walk to and from the site of the water unit -- whether it's daily or a few times a week -- with other essential primary care services.
Earlier this year, the HealthPoint Services 'WaterFirst' model was chosen to be a finalist in Ashoka Changemakers' Transforming Health Systems: Gamechanging Business Models competition.
Contact Information
E Health Point (EHP) website
HealthPoint Services 'WaterFirst' on Ashoka Changemakers
Key Themes Behind This Trend
- Holistic Health Care in Rural Areas
- The integration of primary care services with clean water offerings presents an opportunity for companies to innovatively improve the quality of life for rural citizens worldwide.
- Health-oriented Product Bundling
- By offering water and essential health products in one location, companies can increase convenience and availability for consumers in rural areas.
- Multi-purpose Service Providers
- Companies can increase revenue and provide greater value to customers by offering multiple services in one location, such as clean water and primary health care services.
Where This Applies
- Health Care
- The integration of primary care services with clean water offerings presents an opportunity for healthcare providers to expand their reach and impact in rural populations.
- Consumer Goods
- Companies in the consumer goods industry could benefit from the opportunity to bundle water and health products for greater convenience and accessibility in rural areas.
- Infrastructure
- Improving infrastructure to provide clean water and primary care services in rural areas presents an opportunity for companies in the infrastructure industry to invest in innovation and positively impact public health.
