WeSC celebrates their 10th anniversary by introducing a specially designed product line -- headphones and Bearbricks from Medicom toys! The great-looking music accessories are perfectly aligned with the bears in terms of design.
Big, DJ-style headphones have been around for awhile, but combining underground toy design and electronics makes them red hot. Electronistas and gadget geeks will be longing for these Swedish/Japanese morphings.
Implications - Consumers who aren't afraid to embrace their inner geek will literally be drooling over themselves when they see this skillful hybridization of pop culture and functional technology. Any time a company manages to combine personal interest with utility, it is definitely a recipe for success that customers will respond to in a big way.