Beautifully surreal with a focus on pale pastel colors and high fashion-worthy looks, the Hasselblad Masters Book is nevertheless chock full of images that represent something much deeper than that particular industry. Since this organization focuses on photography at its finest, it is only natural that its book would convey a significant message. In this case, the Hasselblad Masters Book focuses on human relationships and connections.
Shot by Bara Prasilova, a photographer based in Prague, Czech Republic, the Hasselblad Masters Book is shot entirely in studio. She writes, "Long hair symbolises the invisible strings we use to strap somebody to us or, perhaps, the opposite, to let somebody loose. They are the threads of our emotions, worries and fears that we are affraid to loosen like hair."
Key Themes Behind This Trend
- Surreal Photography
- The use of pale pastel colors and high-fashion looks in surrealist photography has the potential to disrupt traditional artistic perspectives and create entirely new forms of art.
- Focus on Human Relationships
- Photography that centers on human relationships and connections has the potential to disrupt the fashion industry by creating more emotionally compelling campaigns that resonate with consumers.
- Studio Photography
- The emphasis on studio photography in the Hasselblad Masters Book has the potential to disrupt outdoor photography by showcasing the potential for rich, dynamic images that can be created within a controlled environment.
Where This Applies
- Photography
- As photography continues to evolve as an artform, any one of these trends could offer an opportunity for a photographer to stand out and disrupt traditional photographic norms.
- Fashion
- The emotional depth of the Hasselblad Masters Book's imagery presents opportunities for fashion brands to create more impactful campaigns that resonate with consumers.
- Design and Decor
- The surreal, pastel aesthetic of this book's imagery has the potential to disrupt traditional design and decor by inspiring new ways of using color and texture in interior spaces.
