While you may not have actually attended Harvard University, you can pretend you did (and without the big emblem sweaters). The Ivy League university has teamed with Wearwolf Group for the Harvard Yard fashion line that’s a little more subtle than regular university apparel (because Harvard is anything but ordinary).
The Harvard Yard apparel still has subtle shout outs to the University, with plenty of crimson throughout, so it’s perfect for the modern Harvard student (or wannabe, as will more likely be the case.)
What's Driving This Trend
- Preppy Fashion
- Opportunity for brands to create preppy fashion lines for universities, allowing consumers to show school pride in a more subtle way.
- University Collaborations
- Universities partnering with fashion brands to create apparel lines that cater to their students and alumni, providing unique merchandise options.
- Subtle Branding
- Growing demand for apparel with subtle branding that allows consumers to express their affiliation without being too flashy or overt.
Who This Affects Most
- Fashion
- Fashion brands can create collaborations with universities to tap into the lucrative market of college students and alumni looking for trendy and unique apparel options.
- Higher Education
- Universities can explore collaborations with fashion brands as a way to promote their brand and engage with students and alumni outside of traditional education avenues.
- Merchandising
- Opportunity for merchandising companies to develop partnerships with universities and fashion brands to create customized apparel lines that cater to specific school identities and fan bases.
