Summer Shorts Suitography

Erin Wasson in Chic Ensembles for Harper's Bazaar May 2011 Issue

Erin Wasson looks stunning in this summertime spread for the new Harper's Bazaar May 2011 issue.

This brunette babe sports relaxed, elegant pieces that make her look chic and sophisticated. An all-white suit with pants replaced by crisp and clean, pleated shorts makes for a business-casual favorite that is perfect for the warm weather at work or at play. Wasson engages in summer activities, frolicking by the poolside or taking a stroll on the beach in posh ensembles from Giorgio Armani, Fendi, Marc Jacobs and more. In these gorgeous pieces, she definitely makes waves by the waters.

The 'Chic Easy Pieces' editorial in the Harper's Bazaar May 2011 issue was styled by Veronique Didry and the makeup was done by Yumi Mori, lensed by Alexi Lubormirski.

Summer Fashion Trends
Opportunity for brands to create relaxed, elegant pieces for warm weather.
Business-casual Shorts
Disruptive innovation potential for clothing companies to design all-white suits with crisp and clean, pleated shorts.
Posh Beachwear
Chance for swimwear brands to create luxurious ensembles suitable for poolside lounging or beach strolls.

Sectors Adopting This

Fashion and Apparel
Potential for fashion companies to capitalize on the demand for chic, easy summer pieces.
Clothing Design
Opportunity for designers to reimagine traditional business-casual attire with shorts for warmer climates.
Swimwear and Beachwear
Disruptive innovation potential in creating high-end beachwear that combines style and comfort for summer activities.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 29%
Freshness 8%

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