Champion Joined with Harley Viera-Newton for a New Collection
Riley von Niessen — April 5, 2018 — Fashion
References: urbanoutfitters & teenvogue
Popular sportswear brand Champion recently joined forces with British model and DJ Harley Viera-Newton for a new collection of colorful loungewear.
In line with the model's personal fashion choices, the collection boasts whimsical designs that are perfect for adding some energy to seasonal outfits. Included in the collection are a range of classic sportswear silhouettes that make use of Champion's quality materials and design, which feature rather unconventional embellishments, with many pieces boasting bold cherry prints. With track pants, shorts, hoodies, and more offered in matching prints, it's easy for consumers to make a statement with the pieces when they're paired together.
The collection is available from Urban Outfitters exclusively, and can be found online and in-store.
In line with the model's personal fashion choices, the collection boasts whimsical designs that are perfect for adding some energy to seasonal outfits. Included in the collection are a range of classic sportswear silhouettes that make use of Champion's quality materials and design, which feature rather unconventional embellishments, with many pieces boasting bold cherry prints. With track pants, shorts, hoodies, and more offered in matching prints, it's easy for consumers to make a statement with the pieces when they're paired together.
The collection is available from Urban Outfitters exclusively, and can be found online and in-store.
Trend Themes
1. Colorful Loungewear - The trend for colorful loungewear can be capitalized on by sportswear brands with fun and quirky designs.
2. Model-made Collections - Collaborations with models and fashion influencers can provide new and exciting directions for established brands looking to expand their customer base.
3. Whimsical Design - The popularity of whimsical and unconventional designs in the fashion industry provides opportunities for designers and brands to experiment with bold prints and embellishments.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating colorful and quirky designs into loungewear and sportswear collections.
2. Sportswear - Sportswear brands can tap into the trend for creative and playful designs in loungewear by offering bold prints and unconventional embellishments.
3. Retail - Retailers can capitalize on the popularity of model-made collections by collaborating with fashion influencers to bring exclusive and exciting products to their customers.
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