Chris Skleryk — October 29, 2007 — Lifestyle
References: handvertisingusa & newlaunches
Placing advertisements on the human body is nothing new, even Kanye did it. As well, on eBay, the human body has been listed with a "for sale" sign on it more than once.
Now a company called Handvertising USA is connecting advertisers with customers willing to display ads on their hands in the form of stamps.
Handvertising seems to be a clever enough idea with a large enough marketplace that maybe the next time you go to wash your hands in the mourning after a night out, you will never forgive Trend Hunter for being the stamp that let you get all those discounted team pitchers along with that massive headache.
Now a company called Handvertising USA is connecting advertisers with customers willing to display ads on their hands in the form of stamps.
Handvertising seems to be a clever enough idea with a large enough marketplace that maybe the next time you go to wash your hands in the mourning after a night out, you will never forgive Trend Hunter for being the stamp that let you get all those discounted team pitchers along with that massive headache.
Trend Themes
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Handvertising — An emerging trend in advertising where advertisers connect with individuals willing to display ads on their hands in the form of stamps.
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Bodyvertising — The practice of placing advertisements directly on the human body, creating a unique and attention-grabbing form of marketing.
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Ad Display Innovation — The development of new and creative ways to display advertisements on unconventional surfaces, such as hands or other body parts.
Industry Implications
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Advertising — The advertising industry can explore the potential of handvertising and bodyvertising as unique and disruptive forms of marketing.
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Event Management — Event management companies can offer handvertising services as an additional revenue stream and unique branding opportunity for sponsored events.
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Printing and Stamp Manufacturing — Companies in the printing and stamp manufacturing industry can cater to the growing demand for customized and branded handvertising stamps.
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