Swedish fashion label Our Legacy recently unveiled its latest Hands collection that has been notably designed by its own in-house artist, Hank Grüner. The range is made up of printed tees and tops that have been informed with unique techniques such as digital printing, embroidery, and screen printing.
The visuals that are seen throughout the capsule are inspired by an eclectic range of influences including hands itself, album covers, Man Ray's photography of hands, and NBA All-Star jerseys. Hank Grüner speaks about the new collection and explains his variety of influences, stating that “Just as in basketball, which has been central in my life, drawing and painting is centered around the ability to perform with your hand without ever looking at it. It is a rhythm”
Image Credit: Our Legacy
What Makes This Trend Stand Out
- Artist-informed Minimal Fashion
- The trend of fashion lines designing collections informed by their in-house artists has arrived and is here to stay.
- Innovative Printing and Styling Techniques
- The trend of using inventive forms of printing, embroidery, and screen-printing to elevate simple garments with unique designs has disrupted the fashion industry.
- Eclectic Influences in Fashion
- The trend of fashion brands drawing inspiration from a wide range of influences, from album covers to sports jerseys, is an opportunity to create novel designs that appeal to a broad audience.
Sectors Adopting This
- Fashion Industry
- By incorporating their artists into the design process, fashion lines have the opportunity to stand out and create unique pieces that appeal to consumers.
- Printing Industry
- The trend of using inventive forms of printing in fashion, such as digital printing and screen-printing, presents an opportunity for the printing industry to expand into the fashion sphere.
- Art Industry
- Artists working for fashion houses have an innovative opportunity to expand their art beyond canvas and paper into wearable pieces that people can carry with them.
