Embellished Bags Rule This Season
Jillian Glickman — October 20, 2009 — Fashion
References: shopbop
It’s advisable that all of the chic ladies out there start hitting up the gym because this season’s latest trend in handbags requires pumped-up arms.
Embellished bags have quickly become all the rage; anything from metal studs, chains and links to screws and pins works on your clutches, hobos, totes, messengers and more.
The more adorned the better, thus making a personal trainer the perfect accessory to these bags. Jokes aside, and in all seriousness, with metal hardware to contend with, stylish women better be ready for a workout -- as if our purses weren’t heavy enough?
Embellished bags have quickly become all the rage; anything from metal studs, chains and links to screws and pins works on your clutches, hobos, totes, messengers and more.
The more adorned the better, thus making a personal trainer the perfect accessory to these bags. Jokes aside, and in all seriousness, with metal hardware to contend with, stylish women better be ready for a workout -- as if our purses weren’t heavy enough?
Trend Themes
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Embellished Bags — Opportunity for disruptive innovation: Develop lightweight materials and construction techniques to create embellished bags that are both visually stunning and easy to carry.
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Metal Hardware — Opportunity for disruptive innovation: Design innovative closure systems and hardware that are not only functional but also add a unique aesthetic appeal to handbags.
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Pumped-up Arms — Opportunity for disruptive innovation: Create fitness accessories and exercises specifically targeting the strengthening and toning of arm muscles for fashion-conscious individuals.
Industry Implications
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Fashion Accessories — Opportunity for disruptive innovation: Develop new materials and techniques for incorporating embellishments and metal hardware into a wide range of fashion accessories beyond handbags.
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Fitness and Wellness — Opportunity for disruptive innovation: Integrate fashion elements into fitness and wellness products to appeal to individuals who want to stay stylish while taking care of their physical health.
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Personal Training — Opportunity for disruptive innovation: Offer specialized personal training programs that focus on strengthening and toning arm muscles for individuals who want to keep up with the latest fashion trends.
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