Manual Mail Art

Craig Oldham's The Hand.Written.Letter.Project Pays Tribute to a Dying Art F

The Hand.Written.Letter.Project pays tribute to this dying form of communication in a creatively poignant way.

Interestingly enough, however, the Hand.Written.Letter.Project happens to involve a lot more illustration than actual writing. In fact, whenever a contributor opted to write, he or she often included a bashful apology for their messy scrawl. This shows just how uncomfortable the act of writing has become in a society that has come to rely so heavily on social media networks, email and word processors to correspond with people.

Aside from these imaginative and creative illustrations, the thoughtful messages seen throughout the Hand.Written.Letter.Project is what will make a meaningful impact on its audience.

Put together by Craig Oldham, the Hand.Written.Letter.Project is currently showing at the KK Outlet in London’s Hoxton Square.

Revival of Handwritten Communication
The Hand.Written.Letter.Project highlights the dwindling art of handwritten communication, creating a potential market for products and services that cater to this nostalgic trend.
Integration of Art and Writing
The Hand.Written.Letter.Project combines illustration and handwritten messages, suggesting opportunities for collaborations between artists and writers.
Meaningful Personalized Messaging
The thoughtful messages in the Hand.Written.Letter.Project emphasize the importance of authentic, personalized communication, paving the way for innovative messaging platforms and services.

Where This Applies

Stationery and Greeting Cards
The revival of handwritten communication presents opportunities for the stationery and greeting card industry to create unique products and experiences.
Art and Design
The integration of art and writing in the Hand.Written.Letter.Project opens up possibilities for collaboration and innovation within the art and design industry.
Digital Communication Platforms
The emphasis on meaningful personalized messaging in the Hand.Written.Letter.Project indicates potential for disruption and improvement in digital communication platforms, enhancing user experience and authenticity.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 32%
Activity 23%
Freshness 8%