This Halloween, Sour Patch Kids Offer Contactless Experiences
Ellen Smith — October 8, 2020 — Marketing
References: multivu
This Halloween, Sour Patch kids are offering a reverse trick-or-treat experience to help kids find some joy during this socially distant season. Halloween festivities may be cancelled this year, but that doesn't mean people can't find responsible ways to celebrate. Brands are lending a hand by offering activations, activities and experiences that comply with government regulations and guidelines.
Sour Patch Kids is offering two different experiences for children this year. The first is contactless candy delivery, in which the brand will deliver candy right to peoples' doorsteps on October 31st. For the second activation, one lucky city will be selected for the mobile Jack-O-Lantern, in which costumed brand representatives will roll through town in a life-sized pumpkin candy bucket.
Image Credit: Sour Patch Kids
Sour Patch Kids is offering two different experiences for children this year. The first is contactless candy delivery, in which the brand will deliver candy right to peoples' doorsteps on October 31st. For the second activation, one lucky city will be selected for the mobile Jack-O-Lantern, in which costumed brand representatives will roll through town in a life-sized pumpkin candy bucket.
Image Credit: Sour Patch Kids
Trend Themes
1. Contactless Candy Delivery - The trend of contactless delivery can be applied to various industries to cater to customers' needs in a safe and convenient manner. This can be further improved by incorporating innovative technologies like drones and robots.
2. Reverse Trick-or-treat - Brands in various industries can come up with innovative ways of celebrating holidays during this socially distant season to provide people with joy while adhering to government regulations and guidelines. For instance, fashion brands can provide virtual costume try-on facilities, while restaurants can offer Halloween-themed take-out meals.
3. Mobile Brand Activations - With the restrictions on public gatherings, brands can consider creating mobile activations, enabling them to reach a broader audience and create deeper levels of customer engagement. Brands can leverage immersive technologies like AR and VR to make these activations more engaging and memorable.
Industry Implications
1. Food Delivery - Food delivery services can leverage the trend of contactless delivery by incorporating innovative technologies to improve their operational efficiency and provide customers with a safe and convenient experience.
2. Retail - Retailers can utilize immersive technologies like AR and VR to create virtual stores and enable customers to try on outfits virtually and purchase them online, providing a unique and contactless shopping experience.
3. Entertainment - Entertainment companies can utilize the trend of mobile brand activations to create immersive and interactive experiences for their customers. By leveraging technologies like AR and VR, these experiences can be made more engaging and memorable, creating deeper levels of customer engagement.
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