Reckless Racing Game Photography

In 'Hajwalah,' Drivers Attempt to Ride Cars on Two Wheels

Hajwalah is a game for the rich children of United Arab Emirates oil barons. The "sport," which was recently photographed by Peter Garritano, involves getting an SUV up to as high a speed as possible and riding on two wheels while in top gear. While hajwalah's rules are vague, its driving force is for the young drivers to conduct as many daring stunts as possible.

As one might expect, hajwalah is incredibly dangerous. In the 70s, the game was responsible for both pedestrian and driver deaths, ultimately causing the UAE government to crack down on it. But rather than eliminating it entirely, there are now officially sponsored events held at racetracks across the country, with drivers bringing their own souped-up SUVs.

Extreme Driving Games
Opportunity to develop immersive, adrenaline-fueled racing games that push the limits of vehicle and stunt capabilities.
Daredevil Culture
Opportunity to explore the rise of extreme sports and daredevil activities as a form of entertainment and self-expression.
Safety Innovation
Opportunity to develop innovative safety features and technologies to minimize the risks associated with extreme driving stunts.

Industries Being Reshaped

Gaming
Gaming industry can create and market extreme driving games that cater to the thrill-seeking audience.
Entertainment
Entertainment industry can tap into the daredevil culture by producing TV shows, documentaries, or live events centered around extreme driving stunts.
Automotive
Automotive industry can invest in research and development of safety innovations to enhance the performance and protection of vehicles used in extreme driving activities.
SCORE
5.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Asia, Africa
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 89%
Activity 77%
Freshness 8%