Powdered Hair Dye Packets

​HairCode Active is a Herbal Product Designed to Cover Grays

​HairCode Active is a powdered hair dye from the Bangladeshi company Marico, which gives consumers a quick and easy way to cover up grays. Unlike other hair dyes that can be messy and time-consuming to apply, this user-friendly powder can provide a simple at-home solution in less than half an hour.

HairCode Active is a herbal powdered hair dye range that helps cover grays, condition tresses and provide long-lasting color. The dye itself is made with beneficial herbal ingredients such as Amla, Hibiscus and Henna, which serve as a more natural solution to some other hair dyes on the market. Moreover, the product takes just 15 minutes to use, making it a quick and easy solution for last-minute cover ups.

With three natural shades to choose from, Haircode Active is a convenient hair dye solution for Bangladeshi consumers.

Herbal Hair Dye
Opportunity for companies to create natural and convenient hair dye solutions.
Quick and Easy Hair Products
Opportunity for companies to develop simple and user-friendly hair products.
At-home Hair Care
Opportunity for companies to tap into the growing trend of at-home hair care solutions.

Where This Applies

Beauty and Personal Care
HairCode Active is an example of the opportunity for beauty companies to develop natural and easy-to-use hair care solutions.
Herbal and Natural Products
HairCode Active's herbal ingredients demonstrate an opportunity for natural and herbal product companies to expand into the hair care market.
Consumer Packaged Goods (CPG)
HairCode Active's unique packaging and quick application time present an opportunity for CPG companies to innovate in the hair care market.
SCORE
0.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 3%
Activity 4%
Freshness 8%