Aveeno boasts a soothing hair color shampoo that is powered by the skincare brand's colloidal oatmeal extract. This allows the formula to have a gentle effect on one's scalp, which is important as dying hair can be taxing on the skin. Additionally, oat-derived ingredients work to strengthen and repair color-treated hair.
Aveeno enhances its special Blackberry Quinoa Protein Blend by infusing the formula with blackberry and quinoa protein. This creates more benefits for users of the hair color shampoo. The inclusion of protein-packed ingredients, for example, enables the formula "to help preserve hair color and protect against heat styling for all hair types." This also extends to protection from environmental heat—a sunny day at the beachside—which is key for the summer months.
Image Credit: Aveeno
Key Themes Behind This Trend
- Oat-powered Beauty Products
- The use of colloidal oatmeal extract provides a gentle and nourishing effect on the skin, creating opportunities for more oat-powered beauty products.
- Protein-infused Hair Care
- Infusing hair care products with protein, such as quinoa protein, presents an opportunity to provide more benefits for users and could be a new trend.
- Environmental Protection
- Increased awareness and concern for environmental factors such as heat and UV exposure could lead to the creation of more hair care products that protect against these factors.
Where This Applies
- Skincare Industry
- The use of colloidal oatmeal extract in hair care products presents opportunities to expand oat-powered products in the skincare industry.
- Haircare Industry
- Infusing hair care products with key nutrients and protein provides further innovation opportunities within the haircare industry.
- Environmental Protection Industry
- Increased concern for environmental factors has led to innovation in the creation of products that protect against these factors, which could lead to opportunities within the environmental protection industry.
