Hagley West is a new watch label that approaches the industry with a refreshing concept, describing itself as the "world's most transparent watch company." To achieve this statement, the brand aims to give their consumers a look into the watches' construction from beginning to end. This exclusive experience is entitled the 'Ambassador Club' -- currently, the club has over 2,000 members. They are able to create a dialogue with the watchmakers as the pieces are being crafted to give their input and influence the timepiece's creation.
There are currently five chronograph models available for purchase -- all of which are complete with a VD53 quartz chronograph movement, hardened mineral glass, a case made from stainless steel, and waterproof elements to round it all out.
What Makes This Trend Stand Out
- Transparency in Watchmaking
- Opportunity for watch companies to create an exclusive experience for their consumers by giving them a look into the watches' construction from beginning to end.
- Crowdsourced Watchmaking
- Opportunity for watch companies to involve their customers in the creation process of their timepieces, allowing them to give input and influence the final product.
- Journey-centric Branding
- Opportunity for companies to create a unique customer experience by focusing on the journey a product takes from creation to the end user.
Sectors Adopting This
- Watchmaking
- Watch companies can consider incorporating transparency and crowdsourcing into their manufacturing process to appeal to customers who value unique experiences.
- Luxury Goods
- Luxury brands can create exclusive experiences for customers that offer transparency and input into their products' creation to differentiate themselves and appeal to consumers seeking unique and personalized experiences.
- Consumer Goods
- Brands can create a connection with their customers by incorporating transparency and focusing on the journey of their products' creation, offering customers a unique and engaging experience.
