Hagley West Gives Customers a Deep Dive into Its Industry
References: kickstarter
Hagley West is a new watch label that approaches the industry with a refreshing concept, describing itself as the "world's most transparent watch company." To achieve this statement, the brand aims to give their consumers a look into the watches' construction from beginning to end. This exclusive experience is entitled the 'Ambassador Club' -- currently, the club has over 2,000 members. They are able to create a dialogue with the watchmakers as the pieces are being crafted to give their input and influence the timepiece's creation.
There are currently five chronograph models available for purchase -- all of which are complete with a VD53 quartz chronograph movement, hardened mineral glass, a case made from stainless steel, and waterproof elements to round it all out.
There are currently five chronograph models available for purchase -- all of which are complete with a VD53 quartz chronograph movement, hardened mineral glass, a case made from stainless steel, and waterproof elements to round it all out.
Trend Themes
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Transparency in Watchmaking — Opportunity for watch companies to create an exclusive experience for their consumers by giving them a look into the watches' construction from beginning to end.
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Crowdsourced Watchmaking — Opportunity for watch companies to involve their customers in the creation process of their timepieces, allowing them to give input and influence the final product.
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Journey-centric Branding — Opportunity for companies to create a unique customer experience by focusing on the journey a product takes from creation to the end user.
Industry Implications
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Watchmaking — Watch companies can consider incorporating transparency and crowdsourcing into their manufacturing process to appeal to customers who value unique experiences.
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Luxury Goods — Luxury brands can create exclusive experiences for customers that offer transparency and input into their products' creation to differentiate themselves and appeal to consumers seeking unique and personalized experiences.
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Consumer Goods — Brands can create a connection with their customers by incorporating transparency and focusing on the journey of their products' creation, offering customers a unique and engaging experience.
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