Color blocking, bold stripes and edgy fashion is all the rage for autumn, which is evident in the H and M Divided Fall 2011 campaign. The campaign features a series of gorgeous group shots of models Tati Cotliar, Milou Van Groesen and Kori Richardson, who are new to this kind of catalogue modeling, although you wouldn't know from the campaign.
Shot by Richard Bush and styled by Sarah Richardson, the lookbook is striking to the eye despite its simplicity. The styles are playful and childlike, characteristics classic for the accessible, low-priced brand. Although the styles are each strong on their own, the group dynamic in the shots brings each of the outfits together in a way that is uniform and sensible.
Implications - Fashion campaigns sell collections based on imagery that reaches specific audiences. These seasonal campaigns also set the boundaries for up-and-coming fashion and excite consumers about new stylistic possibilities.