Gwenyth Paltrow Groupon Bundles Sold Out for $2,000
Jen Chae — May 17, 2013 — Pop Culture
References: sheknows & businessinsider
On Groupon, you can either buy spa packages and baking supplies, or just buy the $2,000 Gwenyth Paltrow groupon bundle, which includes a spa treatment and a baking session with the 40-year-old actress. The bundle also covers airfare to New York and car service to meet Gwen -- well worth the money, just like a true Groupon deal.
Sadly, the package sold out almost immediately -- there were only 60 spots available. This private event will happen in June, with Gwyneth Paltrow leading a cooking class and handing out signed versions of her cookbook.
This rare package deal could change the way Groupon and celebrities do business; while Gwenyth is using the high-traffic platform to promote herself and her book, Groupon gets to flaunt the fact that an Oscar-winning actress has agreed to post up an intimate baking session via its services.
Sadly, the package sold out almost immediately -- there were only 60 spots available. This private event will happen in June, with Gwyneth Paltrow leading a cooking class and handing out signed versions of her cookbook.
This rare package deal could change the way Groupon and celebrities do business; while Gwenyth is using the high-traffic platform to promote herself and her book, Groupon gets to flaunt the fact that an Oscar-winning actress has agreed to post up an intimate baking session via its services.
Trend Themes
1. Celebrity Groupon Packages - Celebrities are teaming up with discount sites, creating packages to increase their market reach, and diversify their revenue streams.
2. Exclusive VIP Deals - Creating exclusive deals like VIP experiences with celebrities or private events for high-income customers encourages spending and promotes brand loyalty.
3. Celebrity Personal Branding - Celebrities can leverage their brand to not only sell their books or products but to create special experiences with their fans on platforms like Groupon.
Industry Implications
1. E-commerce - Combining celebrity and e-commerce help to drive more traffic to online stores, which can be beneficial for promotional purposes and boosting sales
2. Luxury Travel and Hospitality - Offering high-end travel experiences like car service and spa packages can attract affluent customers who are willing to spend more money on exclusive experiences.
3. Entertainment Industry - This unique collaboration between Gwyneth Paltrow and Groupon can open doors for other exclusive events hosted by public figures targeting audiences that may have never been accessible before.
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