The artistic duo In Return, made up of Tayfun Sarier and Guus Ter Beek, took to the streets of bustling London armed not with spray cans, but gifs. Their project 'Gifs Gone Wild' involved decorating the streets of the famous British city with artwork from the likes of Dain Fagerholm and Davidope.
The digitized street art were featured in frames and prominently placed on garbage cans, bus stops, mail boxes and other public spaces. Driven by disruptive innovation, In Return created the animated installations to show how the online world of gifs have a very tangible role in real life.
Previous installations from Tayfun Sarier and Guus Ter Beek included a project called Street Eraser which included Adobe Photoshop-inspired street art.
Why This Trend Is Growing
- Digital Street Art
- There is an opportunity to bring more digital art into public spaces, creating installations that are not restricted by physical mediums.
- Animated Installations
- Artists can use animation to create lively, interactive public installations that capture attention and encourage engagement.
- Online-offline Integration
- Integrating online mediums, such as gifs, into offline experiences allows for new ways of experiencing art that merge the physical and digital worlds.
Industries Being Reshaped
- Art and Design
- Artists and designers can use digital mediums to create new forms of public art that push boundaries and spark creativity.
- Advertising and Marketing
- Brands can leverage animated installations and digital street art as a creative way to capture attention and promote their products or services.
- Technology
- New technologies can be developed to create more seamless integration between physical and digital mediums, enabling new forms of interactive art experiences.
